BrandyVolpe464

My trade show exhibit experience began young round the dinner table. My dad, Joseph LoCascio, would get home every night with fascinating stories about designing and building displays and exhibits at various New york exhibit houses where he worked as graphic artist.

Once the projects he worked on were completed however take the family into New york and show us the results of his artistic handiwork, which often included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and different displays at the Ny Stock exchange and the World Trade Center. Many other Sell Gold Irvine CA of his would be on display at trade shows at the New York Coliseum, Waldorf Astoria, or the brand new York Hilton.

My admiration for my father's artistic talents started when I would be invited to join him for his local freelance work on weekends. I'd help him load the car with his art supplies and watch in amazement as he laid out and hand-lettered a bank's new window sign in gold leaf, or a company's name on a truck door, or a new sign for a local church.

The exhibit building business was cyclical, and there were times when work was scarce plus some shop workers had to be laid off for some weeks. Other times there is an excessive amount of work, Cash For Gold Irvine CA which required hiring more people and working overtime and weekends to complete exhibits.

My chance to use my father at Exhibit Craft, Inc. in Long Island City, came if the shop was on a full-time work schedule, including weekends, to perform multiple exhibits in time for the National Hardware Show in Chicago.

I jumped at his offer and was excited not to only be making $1. 50 one hour at the age of 14, but also to get to assist my father and begin learning the exhibit building business from the ground up. Might work that first weekend - and many others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping the ground, carefully peeling frisketed graphic panels, and mixing paints.

I knew right then and there that the exhibit business was where I wanted to spend my career. Throughout high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, which included Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

An important career transition came when ECI won the new Olivetti Underwood account and needed an account executive to control their multiple product exhibits for significantly more than 40 industry events annually. I applied, interviewed, and got the job. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in New york city.

At 22, I was enjoying a dream job, learning the intricacies to be an exhibit account executive and looking to Gold Buyers Irvine CA the long run when, unsuspectingly, ECI was sold to IVEL, that is today part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, New York. For me, it absolutely was unreasonable to work in and go Brooklyn as I still enjoyed living an very nearly carefree and independent lifestyle inside my parents' home in Bergenfield, New Jersey, where I spent my youth. But if moving out for a job was a necessity, I thought moving to California might be a much better choice.

Having an eye for adventure, travel, and an urge to start fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in San francisco. I was hired following a great interview. I had contracted Stewart Sauter often in the past to create and dismantle Olivetti Underwood's exhibits and had established an excellent working relationship with Mr. Tony Panacci, who I would work for. My job was supervising the setup, servicing, and dismantling of exhibits delivered to Stewart Sauter from exhibit houses from through the entire country.

My tenure in San francisco was short-lived, but because while setting up exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He wound up offering me a job as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Getting the opportunity to jump from the vendor side of the business to the client side was a dream I had developed when i watched the entire staff at Exhibit Craft organize and tidy up the shop in preparation for starters of its client's visits. One day I said to myself, "Someday I do want to be the client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to use live theatrical presentations, manufactured by the highly talented Hardman and Associates from Pittsburgh, PA, showing precisely what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to efficiently present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for around 60 visitors. When the presentation ended, the doors would open and visitors would walk through a display area where salespeople, managers and tech support team professionals made personal product presentations, answered questions, and done sales lead forms for additional information or sales calls.

UNIVAC's marketing experts understood early on that in reality a computer was just a machine and that it was the power of its various applications that made probably the most sense to booth visitors. In the frequently cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and sometimes esoteric information required total get a handle on of the exhibit environment.

A year later I accepted work with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade Shows and Exhibits. This included supporting their Video Tape, Computer Media, Office Products, and Computer Peripheral business units. Soon after arriving, Memorex decided to launch new audiotape products and I began working on their introduction at The Consumer electronics Show in Chicago.

The online marketing strategy because of this essential first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and the thing that was then available on the market. We had a need to show prospects how Memorex cassettes would outperform recorded music when compared to reel-to-reel 3M and BASF audiotape, which during the time dominated the global audiotape market.