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Search engine marketing (SEO) is the process of improving the visibility of the website or even a website browsing engines' "natural," or un-paid ("organic" or "algorithmic"), search results. Generally, the earlier (or older ranked about the search results page), and more frequently a site appears inside search results list, greater visitors it'll receive from the search engine's users. SEO may target different types of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines like googlePosicionamiento Web.

Being an Affiliate marketing strategy, SEO considers how search engines work, what people seek out, the particular keyphrases or keywords typed into search engines and which search engines are desired by their targeted audience. Optimizing an internet site may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and also to remove barriers to the indexing activities of search engines like yahoo. Promoting a niche site to improve Posicionamiento Web en Google the amount of backlinks, or inbound links, is yet another SEO tactic.

The acronym "SEOs" can make reference to "search engine optimizers," an expression adopted by a business of consultants who perform optimization projects with respect to clients, and by employees who perform SEO services in-house. Website optimizers may offer SEO being a stand-alone service or in a broader marketing campaign. Because effective SEO may require changes to the HTML source code of your site and content, SEO tactics could be included in web design and design. The definition of "search engine friendly" enable you to describe website designs, menus, content management system, images, videos, shopping carts, and also other elements which were optimized when it comes to search results exposure.