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The latest data reveals that our economy is struggling. The world's financial system is struggling for a second time and you wouldn't be shocked to discover that many of us are cutting down on just how much they fork out. The truth is, deluxe purses and handbags are proving to be even more popular than ever before.

One such luxury brand has announced a record increase in revenues and published a 400% surge in like for like sales ! In usual global financial conditions these kind of statistics would be very eye-catching but considering the current economic climate then the results really are astounding ! Also, bearing in mind that Mulberry are very much a luxury brand company and therefore their goods are offered for sale at a premium price then it is a surprise that they're thriving in these times.

This manufacturer have always had a distinct idea of their heritage and the way they must capture the fancy of their clientele. Mulberry are a British business and this can be seen in the way this company publicize and sell their hand bags. Mulberry also have pretty experienced craftsmen to construct their designer bags and they are also very good at putting together designer bags that women just appear to absolutely love.

Mulberry bags are expensive but rather than dissuading ladies from buying them it appears to encourage them as it reinforces the posh image associated with the brand. Whenever you get yourself a new Mulberry bag you know you are buying a ladies handbag which has been created to the highest standards of quality possible but you are additionally telling your friends that you're well-off enough to be able to buy one.

Designing a ladies handbag that finnishes with a respectable sales record is entirely different to a handbag which turns into a worldwide phenomenon.

Mulberry was established when a young man named Roger Saul began making leather belts from this mothers and fathers property in the southern area of England. His creations grew to be very well liked and he began getting orders from large department stores inside the UK as well as abroad. With the business proving so profitable Saul decided he would move on to producing and manufacturing leather handbags. Mulberry became known as a superior English manufacturer and accentuated it's image as a conventional and traditional English brand.

Requiring additional funding to support Mulberry's growth Roger Saul decided for some new investors to join the company but this became his downfall as Saul was eventually ousted by the panel of company directors soon after.

The new investors already had vast expertise in managing world-wide luxury brands and set about the process of seeking to accomplish their ambitions for the Mulberry brand.

The company started to shift from a somewhat well regarded English design company to a world-wide luxury brand due to the styles of a variety handbags through the years which happen to have drawn praise from the fashion media, magazines and customers.

Today, Mulberry produce some of the most widely known bags across the world for example, the Effie, Evelina and Roxanne and the firm's growth in other countries exhibits no signs of ending.