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Phoenix Jayy, the brand new online fashion and costume jewellery boutique has steadily piled up a following among mochilas escolares jewellery lovers through its exclusive first collection, launched in December 2011. There also seems to become growing following for Phoenix Jayy on Twitter (nearly 3,000 Facebook fans at time of writing).

Phoenix Jayy's About Us Blurb: -Phoenix Jayy was born from a desire and passion to create elegant, eye-catching and different fashion jewellery from all corners of the world into one fabulous collection. Our collection includes exactly the finest, luxury fashion jewellery, with innovative and glamorous designs that sparkle and shine. If you love glamorous and distinctive fashion jewellery then spoil yourself with all the Phoenix Jayy experience.-

The Concept: Phoenix Jayy's range is full of lovely boutique fashion and costume jewellery that arrives in ivory coloured Phoenix Jayy boxes - which also are excellent keepsakes! The whole concept is to use luxury to fashion jewellery and we adore it!

The merchandise: We like the product; it's full of sparkly and unique bangles, bracelets, earrings, rings and necklaces. These products have a boutique style and so are handmade or -handcrafted- because the website says and do have an artist feel to them. From your -Cherry vestidos cortos Blossom' Necklace towards the -Peacock' bangle on the -Phoenix Blue Diamond' Ring - it is a unique collection. It's got something for everyone from enduring fashionistas to those simply looking with an extra little bit of glamour for jewellery box! We'd love some parts with the range being bigger however the undeniable fact that it does not have 1000s of products means it keeps its exclusivity and doesn't encounter like a mass market brand - only one that is certainly chic and chic.

The value: These products are truly gorgeous such as the packaging which you expect the value to become higher! Nevertheless its well worth it once you look at the sparkle in the products, uniqueness with the design and gorgeous boxes. Approximate pricing (at time of writing): Rings - 21 to 62 Earrings - 16 to 50 Bangles / Bracelets - 25 to 75 Necklaces - 40 to 110

The web site: The website is visually stunning and styled on an online boutique. The web page is not hard to navigate and concentrates on the items themselves, with stunning pictures instead of distracting adverts or computer generated graphics! The checkout page was secure, user friendly, by having an offer free of charge delivery - the opposite delivery charges are about comparable to other online jewellery retailers. The logo and style gives it a feel of your established logo and you can see why everyone is talking about it!

In the event you Like- Then- If you're a fan of fashion / costume jewellery moda masculina especially brands including Swarovski, Pandora then you'll love Phoenix Jayy. The designs are standout and likely to get that promotion.

The Verdict: An incredibly exciting new brand with products you'll adore and get!