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Search engine optimization and the algorithms used is simply a way of calculating a way to increase visibility and traffic to your website. This is possible - by cleverly figuring out which keywords people use when searching for products - and making sure that your website features those words. This article can help you understand this concept more clearly. Creating a sitemap for your website will benefit you greatly when it comes to your website's SEO potential. Having a sitemap is important because it allows search engines to more easily index your site. Additionally, it strongly helps your PageRank and link popularity. It should also go without saying that having a strong sitemap will help your human users more easily navigate your website. When your main objective is to generate visits and external site traffic through links on other sites, quality will always win out over quantity. In the long run, one link from a credible, well-respected, and authoritative site will always trump a dozen site links from sketchy, irrelevant, or highly outdated sites. You can and should add Really Simple Syndication (RSS) feeds that relate directly to the content contained on your website. RSS feeds that are regularly updated count as new content. If you have difficulty finding RSS feeds that relate to your content you may want to consider writing your own on relevant topics so that you can add those feeds to your site. You need to encourage subscriptions to your RSS feed. Track where people on your site are going. When you determine where people are going, you know where you need to concentrate your efforts. If you have a restaurant, chances are people are checking out your menu. This lets you know that this is an area of your site that you need to keep fresh and updated. Based upon your resources, you may be able to fully optimize your site for only one or two of the major search engines. Each search engine company has subtle differences in how they determine content ranking. Utilizing social media is a great way to gain more exposure to your site and to rapidly improve your rankings. Join social communities that are the most relevant to your site to reach a targeted audience. With like buttons and similar type widgets, your traffic has the potential to improve exponentially. Stay as far away from frames and Flash as possible. These programs, while pretty and flashy, do not allow you to link from them and search engine crawlers cannot read the content inside. If you must use them, surround them with relevant content to allow the search engines to make a decision on including your site. As revealed earlier, search engine optimization is just a calculated method of figuring out how to draw traffic to your site based upon keywords that your customers would use to find a website like yours. By understanding the concept in this article and putting it to work for your website, you can reap great benefits. keyword research tool seo