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When it comes to business communication skills, ponderous length doesn't impress; it alienates. We are all busy, and then we all have limited attention spans. FOCUS your message rather than forget: Brevity is clarity.

In teaching business communication, the same rule applies whether you're wanting to sharpen your presentation skills or way with words-at all. Keep audience or readers uppermost mentally -- stifling the impulse to pontificate -- and they'll be next to you. The final thing you would like them to complete is examine the insides of the eyelids when you find yourself halfway through your speech.

Certainly, keeping it concise isn't necessarily the best way. Often I recall returning to the newsroom like a reporter having a notebook packed with facts and juicy quotes from a homicide scene or possibly a contentious city council meeting, merely to hear my editor say: "We're putting it for the first page, but maintain it short. We've only got 10 inches because of it."

Ouch, I'd think. I would not have time to post short. Now I've got to decide what NOT to use. Bear in mind: It's worthwhile. Abraham Lincoln's Gettysburg Address was 278 words, plus it took him only six or seven minutes to offer the magnificent 701-word Second Inaugural Address. No, you're not Lincoln. But you are competent at distilling your thinking and stifling your ego.

Second, I've got some advice proper frightened in the prospect of stand-up business communication instruction, meaning a presentation or possibly a speech: Contemplate it as a conversation between two intelligent people who love effective communication. This way, you just aren't an actress on it's own on the internet for on a stage. Instead, you are in a dialogue that assumes energy and depth on account of partners who listen and use you.