SorensenRobinson953

When people start to build a Personal training Business they only want to get personal training clients... nothing fancy. Just customers... ones that pay preferably so specialising in a particular area doesn't cross their minds marketing systems for personal trainers.

Should you any read up on marketing (which I would recommend you do) you'll hear that you HAVE to specialise and "If you try to interest everybody, you'll appeal to no one" such sayings have truth but aren't beneficial for your requirements when you are starting out so I will try to expand on them to give it more meaning in your marketing

When you generalise (try to interest everyone) you:

Don't have any real focus in your personal trainer marketing programs, your materials are a little woolly plus don't address a specific program that your potential client base has

You won't know where to start together with your marketing yourself as a personal trainer if you help anybody who wants to tone up and shed weight, where can you go? But if you help bodybuilders making use of their 16 week contest preparation, or office workers with back pain, or first time half marathon runners with their 12 week training, or new mums with fat loss. You can find out where they congregate online and offline, write your marketing according to them and ensure it is specialist