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Facebook Places, Facebook's location-based feature that launched in August of 2010, allows Facebook users to virtually "check into" a physical location mobile fitness marketing using their smartphone. The purpose of a virtual sign in is to share your physical location along with your friends online so that they might have a chance to meet up with you face-to-face. Facebook Places is a competitor to other location based services such as for example Foursquare and Gowalla but has proven itself to be much more powerful from a mobile fitness marketing systems standpoint.

Organizations have now been quick to use fitness email mobile marketing tool due to the low cost to no cost operation fee alongside its ability to help a brand go viral. Every user check in equates to a profile update and on average an opportunity for hundreds of Facebook users to observe that update. In other words every user sign in acts being an advertisement on Facebook for others to see. (Here is definitely an example below)