User:Goles

Profit Growth With The Help of Usability Principles

If there was any area that has the most potential for bringing you success in web business it is site usability. People seem to be so engrossed with traffic and other things but usability does not seem to be on most peoples' radar. The significance of this word is intuitive, and if visitors have difficulty using any aspect of your site then that is not ideal. Of course it is obvious that your site needs to always be user friendly and motivates people to return. Also, there are many factors involved with usability, and the sole way to optimize your site is to know what is going on with your visitors.

The only way for most of us to have some grasp of our website is through tracking visitor behavior. The basic strategy is to discover where your website is under-performing; once done, you examine the location and begin making adjustments. We know that is not terribly high tech, but that is the state of where things are at, today. Some tracking scripts are extremely simple, and of course you can use something powerful like Google Analytics. They generally do the same things, and then it boils down to features and benefits. You will need to know the how, where and when of traffic flow in addition to time spent on each page. The best scripts will not leave you guessing about visitor conduct on your site.

You know the importance of optimization for conversions, and that's all this is about. You can optimize your site for any number of ideal actions including conversion rates; either an opt-in or a sale. In order to see what works, you will employ specific kinds of tests. The vast majority of people only use split testing, and that's fine since it does work well. Most sites are not really well-suited for Taguchi multivariate testing due to the fact it requires more performance. If you are uncertain about what to test, in that case you can start with what you think is the most important aspect of a page. But like we pointed out earlier, you use the tracking script metrics to identify possible trouble pages, and then you just start testing that page. You first want to look for problem areas, and next begin your troubleshooting and tests there.

This process of enhancing does take time, but if you're serious about developing a business it is worth doing. However, the long term benefits will be well worth the time and inconvenience to do it. When your site is fully optimized, your desired conversions will be the very best they can be. That only spells more profits and lasting business for you.