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Why are keywords so important in online marketing? Is it because these keywords are used by potential customers in online searches? Is it because they distinguish the content found on websites and blogs, or is it merely because they are the single most important part of search engine optimization? Well, the simple truth is, keywords are important for all these reasons and more. Our approach to keyword research focuses on identifying current industry trends and assessing the total search traffic for these emerging search terms. We further provide guidance by answering questions about keyword density, how keywords should be positioned within title tags, their value in meta description tags, in addition to how they should be distributed throughout your website. However, it’s not merely about your site’s content, but also about the importance of keywords within your online pay-per-click (PPC) advertising campaigns. So what distinguishes our approach to keyword research?

Industry Trends

Our strategy focuses on identifying current and emerging industry trends. For instance, new product and service developments, as well as industry news and changes in nomenclature, are constantly changing the landscape of keyword research. Each represents an opportunity to secure the top PageRank on these search terms. Success means companies drive more traffic to their site, increase their conversion rates and grow their market share. Failure means the exact opposite.

Total Search Traffic

We analyze search traffic at a granular level by taking into consideration your market’s demographics and customer segments. Next, we expand this research to include industry specific keyword phrases, ones used by your industry’s customers and major decision makers. Which keywords are most often used in online searches? Which is most affordable to your budget and ultimately, which will give your site the inside track at increasing traffic?

Long Tail Keywords

Most SEO firms take the easy way out by choosing the most popular, most expensive keywords and asking their customers to sign off on an inflated budget. However, that won’t help your enterprise and it certainly won’t guarantee any Increase in traffic. Our solution lies in using the long tail of the demand curve. We find those inexpensive keywords whose search volumes are substantial enough to drive more traffic to your site.

It’s never a zero-sum game when it comes to working with our team of SEO professionals. Our customer-centric approach is focused on identifying your industry’s most popular search terms and highly prized keyword phrases. We then maximize your available marketing budget by using the most affordable keywords.