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A favorite technique for improving a website's search engine ranking (SEO) is to submit the website to a directory. Careful consideration of each directory must be given before webmasters do this, because its not all directory will probably be worth the trouble. People must also be cautious how they perform this strategy, and this article can tell you the most effective steps being taken up make this endeavor is a successful one.

The first pointer is to submit to the directories in logical order. General directories have many different categories in which a number of different forms of websites can submit their links. They can contain various topics such as Arts & Entertainment, Home and Garden and Health categories. Anyone begin to submit their links, it is generally advised that they save these general directories for last.

One problem with general directories is that there may be too many websites of whom the search engines are not big fans. The problem this presents to other websites is that the search engines will penalize them by lowering their page rank just because they are associated with these unpopular websites. To discover whether a website's reputation is good or bad, website owners can consult the Majestic SEO Neighborhood tool.

Directories can also cater to a specific niche. These niche directories will contain only Arts & Entertainment websites, for example, but they will break them up further into sub-categories. The people who visit these websites will be a much more targeted group than those who search the general directories.

The most valuable place for people to submit their links is to local directories. Because most people are looking for a business to shop at that is close by, local businesses need to make sure they are in these local directories. These are the first directories that website owners need to place links to their websites.

Website owners might want to use a free tool such as Open Site Explorer that will give them information about their competitors. With this tool, website owners will learn which directories the competition has seen fit to place their websites, and if they are good choices, they can also place their links in these directories.

In order to have the best effect for SEO purposes, people cannot submit 1,000 links per day. This action may prompt a negative response from Google. Also to keep from being penalized by Google, each time new links are added to new web directories, it is best to create titles and descriptions that are different from the last batch.

Over time, the website's ranking will rise if the directory has a good page rank. A good page rank is generally considered to be 3 and above. In contrast, submitting to a directory that is considered to be totally irrelevant, with a page rank of 0, will not do very much for the websites within that directory.

If everything that has been illuminated in this article appears to be overwhelming, website owners can hire an SEO specialist to perform these duties for them. The important thing is that they make sure the people who do the job for them are following these guidelines.

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