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Social bookmarking is a method for Internet users to organize, shop, manage and search for bookmarks of resources on line. Quite a few on the web bookmark management services have launched because 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is really a considerable feature of social bookmarking systems, enabling users to organize their bookmarks in flexible techniques and develop shared vocabularies referred to as folksonomies.

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The idea of shared online bookmarks dates back to April 1996 using the launch of itList, the features of which included public and private bookmarks. Within the next three years, online bookmark solutions became competitive, with venture-backed organizations like Backflip, Blink, Clip2, ClickMarks, HotLinks, and others entering the market place.[5][6] They provided folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to e-mail their bookmarks to others[9] and displayed "Backflip this page" buttons on partner internet sites.[10] Lacking viable income models, this early generation of social bookmarking organizations failed as the dot-com bubble burst - Backflip closed citing "economic woes at the start off from the 21st century". In 2005, the founder of Blink said, "I do not think it was that we had been 'too early' or that we got killed when the bubble burst. I believe it all came down to product design, and to some really slight differences in method."

Founded in 2003, Delicious (then named del.icio.us) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, comparable services Furl and Simpy were released, along with Citeulike and Connotea (from time to time called social citation services) plus the associated recommendation system Stumbleupon. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at businesses and enterprises. In 2007, IBM released its Lotus Connections product.[14] In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2011, Furl, Simpy, Gnolia, and Faves are no longer active services. Digg was founded in 2004 having a associated system for sharing and ranking social news, followed with Reddit in 2005 and Newsvine in 2006.

For users, social bookmarking could be valuable as a approach to access a consolidated set of bookmarks from a variety of computer systems, organize large numbers of bookmarks, and share bookmarks with contacts. Libraries have discovered social bookmarking service to become useful as an quick solution to give lists of informative links to patrons.

With regard to developing a high-quality search engine, a social bookmarking technique has several positive aspects over traditional automated resource place and classification computer software, including search engine spiders. All tag-based classification of Web resources (including internet internet sites) is carried out by human beings, who understand the content from the resource, as opposed to computer software, which algorithmically attempts to figure out the which means of a resource. Also, men and women can find and bookmark net pages that have not yet been observed or indexed by web spiders. Additionally, a social bookmarking system can rank a resource depending on how numerous times it has been bookmarked by users, which might be a extra useful metric for end-users than systems that rank resources depending on the number of external hyperlinks pointing to it (though each kinds of ranking are vulnerable to fraud, and both will need technical countermeasures to attempt to deal with this).

Social bookmarking can also be susceptible to corruption and collusion.[20] Thanks to its reputation, some individuals have started taking into consideration it as a tool to use in addition to seo to produce their web page far more visible. The more usually a internet page is submitted and tagged, the improved likelihood it has of becoming located. Spammers have started bookmarking the exact same web page a number of times and/or tagging every page of their web site employing a great deal of well-liked tags, obliging developers to continually adjust their security method to overcome abuses.