User:FrancescaRoderick1569

Medical Attributes Tell. Medical Advantages Sell. Are you centering on your products’ features but not its advantages? We notice this a lot: firms that supply a lengthy “checklist” of product features however forget to stress the product’s benefits. Features are very important for every device and therefore are a part of any MRD (Marketing Requirement Documentation) before product development. What is a feature? It's mainly a physical aspect or function of the product. It may be its design, its size, its strength, its speed, its precision. It might be beneficial to the customer, however it is not the benefit. Medical Marketing Communications Nontheless, customers - and it doesn’t make a difference if they are physicians, hospital administrators, medical devices distributors, or investors - will probably come to a decision whether to buy or invest in your product based on the advantages that it delivers; and to a lesser degree, on its features. It is commonly said that “features tell but benefits sell.” Advantages answer the question “what’s in it for me personally?” Medical Device Marketing Yet in numerous medical marketing communications (marcom) of device firms, this distinction isn't correctly made. Below are a few examples that I hope could make it all much clearer: Feature: Our ultrasound does not take a large amount of space. It has a small footprint. Advantage: Our ultrasound is compact enough to work in any clinical setting, even the tiniest medical office. It practically takes up very little room. Feature: The stent is versatile and can be bent into any shape or form. Benefit: Maximum flexibility enables minimal irritation to the patient post stent insertion with fewer post procedure side effects and less patient follow-up visits. Feature: The device is available in its own carry case that protects the device from damage when not being used. Benefit: Customized casing allows you to store the device when not needed or to safely move it around in between facilities to maximize usage and also boost your RETURN ON INVESTMENT. Feature: The breath tests procedure takes a maximum of 10 min's. Benefit: Our 10 minute breath testing procedure maximizes patient turnaround and your earnings. Medical Marketing Communications You developed your medical product the way you did for a reason, depending on a specific problem which you want to solve. In your medical marketing communications (marcom), make sure to spell this out to your client so your message resonates every time. This way can ensure that your medical devices marketing materials actually works.